Every lead, visit and booking in one place.
Realease is the real estate CRM built for India. Capture enquiries from 99acres, MagicBricks, Meta and Google the moment they arrive, follow up on WhatsApp, run site visits, manage channel partners and track every booking to the last payment.
- Free plan for small teams
- Live in a day
- Data hosted in India
Leads flow in automatically from
- 99acres
- MagicBricks
- Housing.com
- NoBroker
- JustDial
- Meta Lead Ads
- Google Ads
- Google Sheets
- Website forms
The problem
Still running sales on Excel, diaries and WhatsApp groups?
You pay portals and ad platforms for every enquiry — then lose half of them to slow calls, forgotten follow-ups and agents who leave with the buyer list. Realease fixes the leaks.
Leads called hours late
Portal CSVs downloaded once a day mean the buyer has already spoken to three other agents.
Follow-ups forgotten
No reminders, no next action — warm buyers quietly go cold.
Partner disputes
Two channel partners claim the same buyer and nobody can prove who was first.
No idea what works
Which portal, campaign or agent actually brings bookings? Nobody knows for sure.
How it works
One flow, from first enquiry to final payment
Every team — sales, site, partners and accounts — works from the same record, so nothing falls between the cracks.
- 01
Capture
Portals, ads, website and walk-ins land in one list.
- 02
Follow up
Calls, WhatsApp and reminders, logged automatically.
- 03
Visit
Scheduled, reminded, checked in and reviewed.
- 04
Book
Inventory, booking and payment plan in one record.
- 05
Collect
Milestone reminders, invoices and partner payouts.
Features
Everything your sales team needs. Nothing it doesn’t.
Built with Indian builders and brokers, for the way property is actually sold here.
Real estate lead management that never lets an enquiry go cold
Every enquiry from portals, ads, your website and walk-ins lands in one list — de-duplicated, scored and assigned in seconds.
- Every source, automatically. 99acres, MagicBricks, Housing.com, NoBroker, JustDial, Meta Lead Ads, Google Ads, Google Sheets and website forms push leads straight in. No more downloading CSVs every morning.
- Duplicates caught by phone number. The same buyer enquiring on three portals shows up once, with every source recorded — so two agents never call the same person.
- Smart assignment and routing. Route leads by project, source, budget or location, round-robin across the team, and respect each agent’s capacity. Unattended leads are flagged against your SLA.
Turn more site visits into bookings
Schedule visits, send reminders, check buyers in at the site and capture feedback — so every visit moves the deal forward.
- Schedule in two taps. Book a visit from the lead, pick the project and time, and it appears on the agent’s calendar and the site team’s list.
- Automatic reminders. Buyers get reminders before the visit and agents get a nudge, cutting no-shows without anyone chasing.
- Walk-in kiosk at the sales office. Visitors register themselves on a tablet at the site. The lead is created or matched, and the right person is notified instantly.
A channel partner programme that runs itself
Give brokers and channel partners their own portal to register leads and visits, with clear ownership and transparent commissions.
- Partner portal and app. Partners sign up, add their team, register leads and schedule visits from their own dashboard on web or mobile.
- Clear lead ownership. Every lead is stamped with the partner and agent who registered it, with duplicate protection — ending “who brought this buyer” arguments.
- Partner firms and teams. Group partners into firms, see each firm’s leads, visits and bookings, and rank your best performers.
From booking to final payment, without the spreadsheet
Manage inventory, record bookings, track payment milestones, send invoices and receipts, and collect online with Razorpay.
- Live inventory. See available, held and booked units for every project and tower, so sales never promises a unit that is already gone.
- Bookings and payment plans. Record the booking, attach the payment plan and track each milestone from token amount to possession.
- Milestone reminders. Buyers get automatic reminders 7, 3 and 1 day before a payment is due, by SMS or WhatsApp.
One platform
Replace five tools with one
Lead management
Every enquiry from portals, ads, your website and walk-ins lands in one list — de-duplicated, scored and assigned in seconds.
Site visits
Schedule visits, send reminders, check buyers in at the site and capture feedback — so every visit moves the deal forward.
Channel partner management
Give brokers and channel partners their own portal to register leads and visits, with clear ownership and transparent commissions.
Bookings & payments
Manage inventory, record bookings, track payment milestones, send invoices and receipts, and collect online with Razorpay.
Automation & WhatsApp
Nurture sequences, follow-up reminders and WhatsApp messages that run on their own — so no buyer slips through the cracks.
Calling & call tracking
Click-to-call, call logs and recordings from Exotel, Knowlarity and NeoDove — tied to every lead automatically.
Reports & team performance
Live dashboards for source ROI, funnel conversion, agent scorecards and targets — know exactly what is closing.
Mobile app
A fast Android app for agents in the field — leads, calls, visits, follow-ups and notifications, even on patchy networks.
Solutions
Made for every side of the deal
Builders & developers
Run every project’s sales — from launch campaigns to possession — in one place. Your in-house team, channel partners and site staff work from the same data.
Learn moreBrokers & agencies
You pay 99acres, MagicBricks and Meta for every enquiry. Realease makes sure each one is called within minutes, followed up until it converts, and tracked to the commission.
Learn moreChannel partners
Working with several builders shouldn’t mean several spreadsheets. Realease gives channel partners a clean app for their leads, visits and commissions.
Learn moreMobile app
Your sales desk, in every agent’s pocket
New lead alerts, one-tap calling, today’s visits and follow-ups — with separate layouts for builders, brokers and channel partners. Works on patchy site networks too.
- Instant push notifications
- Click-to-call with call logs
- Visit calendar and map
- Add leads in seconds
10+
lead sources connected
< 1 min
from enquiry to agent’s phone
3
apps: team, partner & kiosk
100%
data hosted in India
- Hosted in India AWS Mumbai region, isolated per organisation.
- Roles & permissions Control who sees, edits and exports every record.
- Full audit log Every assignment, change and export recorded.
- Encrypted TLS in transit and encryption at rest.
What is Realease? +
Realease is a real estate CRM built for India. It brings leads from portals, ads and your website into one place, and helps your team follow up, run site visits, manage channel partners, record bookings and collect payments — on web and on an Android app.
Who is Realease for? +
Builders and developers, real estate brokers and agencies, and channel partner firms — from a 5-person brokerage to a multi-project developer with hundreds of partners.
How long does it take to get started? +
Most teams are live within a day. We set up your projects, statuses and integrations with you, import your existing leads, and train your team on the web and mobile apps.
Is my data safe? +
Your data is stored in India (AWS Mumbai), encrypted in transit and at rest, and isolated per organisation. Role-based permissions and an audit log control and record who can see and export what.
Do you offer a free plan? +
Yes. The Free plan covers 5 users and 100 leads a month so you can try Realease with your team. Paid plans scale with your users, leads and projects — book a demo for a quote.
Can Realease import leads from my current CRM or Excel? +
Yes. Import from CSV or Excel with column mapping and duplicate checks. We have migrated teams with thousands of leads, including from other dialler and CRM tools.
See Realease with your own projects
A 30-minute walkthrough tailored to how your team sells. We’ll show you lead capture from your portals, site visits, partners and bookings.